Sweepstakes are a promotional mechanism where participants enter free of charge or for a substitute consideration, and prizes are awarded by random draw.
Sweepstakes covers legal assessment, document preparation and implementation support in Europe. It is typically relevant to businesses, investors and organisations operating or transacting in one or more countries. The precise rules, competent authority and procedure depend on the subject matter, jurisdiction and facts, with EU and national law considered together.
The applicable framework depends on the subject of the service, governing law and countries in which the structure or transaction has effect. EU law and current national legislation are assessed together.
Sweepstakes are a promotional mechanism where participants enter free of charge or for a substitute consideration, and prizes are awarded by random draw. We support brands and operators in correctly structuring the promotional mechanics so that they remain outside the scope of regulated gambling in target EU member states.
When properly structured in the EU, the promotion qualifies as a promotional activity rather than gambling, placing it outside the scope of national gambling regulation. We advise operators on correctly structuring the sweepstakes mechanics, entry conditions, and winner-selection procedures to avoid inadvertent entry into regulated gambling activity.
The legal framework varies across member states: some impose strict requirements for disclosure of winning probabilities and maximum prize values; others require pre-registration or notification to the supervisory authorities. We map the applicable requirements across the target jurisdictions and prepare documentation tailored to them.
We develop the full legal documentation for the promotion - official rules, terms of participation, GDPR-compliant privacy policy for participant data, and all mandatory disclosures - ensuring that the promotion is legally sound across the target markets.